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4½ wisdoms in 1 minute
The articles this week all have one thing in common, they’re all about designing behaviour. How you can reduce unintended behaviour, how you can solve the unemployment problem with design and multiple strategies to improve habits.
12 examples of persuasion going wrong
We all know the psychological triggers that are supposed to increase conversion. But if you’re not using them correctly, they can be a pain in the ass. This article covers 12 examples and 4 solutions of this worst-case scenario: backfiring.
Behavioural design could solve long-term unemployment
This eye-opening case zoomed in on the struggle of the unemployed in America. IDEO.org did a long-term research and gathered essential insights about this growing problem. Behavioural designers, like us, try to use insights like these on a day-to-day basis to design the smartest ideas possible.
SUE loves humour and charisma. These guys have both qualities if you ask us. Chris Rock, Louis CK, Jerry Seinfeld and Ricky Gervais discuss their profession. We picked out a fragment on the republic of SUE.