Onboarding, Persuasion & Behavioural Design

74 13 January, 2017


4½ wisdoms in 1 minute

It’s been a while since you have last heard from SUE, but we’ve partied our pants off on New Year’s Eve. We hope you can excuse us. To kick-off the new year at SUE, we’ve selected multiple interesting articles and videos. A true content overload in the first newsletter of the year, enjoy!

By the way, SUE is busy organising the next Behavioural Design Academy after the tremendous success of the first two BDA’s. Get notified!

The never-ending process of onboarding

“It’s a common mistake for companies to launch features in products without any context.” Onboarding doesn’t end after the sign-up, it’s an ongoing process. Ruairí Galavan – master in onboarding and manager at Intercom – hands you the best practices. In a world where a hundred products compete for the same job, it’s impossible to stop onboarding your customers.

6 minute read, found by Tom on intercom.com

Trump is the persuasion pro

Trump designed his campaign around fear and you didn’t need much because the media already spread the fear for years. In his short video, Carlos Maza shows how easily people are persuaded to vote for a complete idiot if you use the right persuasive tactic.

Side note: Trump also prototyped the sh*t out of his interviews and speeches. He would watch his interviews over and over with the sound off. Discover his secret in this short statement by NBC’s Chuck Todd.

7 minute watch, found by Elisabeth on youtube.com

A Behavioural Design documentary

Cities are slowly killing human interaction on the street. But there is one genius architect who is fighting back with brilliant behavioural design concepts. Jan Gehl – A Danish architect – designs his concepts based on current behaviour and desired behaviour. This documentary is a beautiful example of behavioural design in action.

An interesting documentary, found by Demmy on youtube.com

More behavioural design challenges

Jan Gehl’s mission was quite big and it took him years to explore and change the current behaviour. These cases show you smaller behavioural problems which can be solved using Behavioural Design:

Explore more cases on sueamsterdam.com

And we’ve sent this to each other

Behavioural design at its best | This awesome innovation can filter out a screaming child in the supermarket, bullseye! | The shopping experience of the future | The life of a millennial is depressing | This awesome tool shows you your most shared content


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