Startup Hell, Recode Conference & Conversion optimization

60 9 June, 2016


4½ wisdoms in 1 minute

This week’s articles are about a different, more critical, view on working in the startup world, the Recode Conference 2016 and mobile conversion optimisation for Google searches.

Lastly, SUE has a new blogger. Lucas has written his very first blogpost. Check it out in SUE’s library!

The 52 year old in startup hell

In this critical article about working in a startup environment, Dan Lyons shares his experience. A world where young-professionals predominate, the office vibe can feel like a frat house and employers give misleading messages.

14 minute read, found by Lucas on

Recode Conference 2016

Multiple speakers spoke at the Recode Conference past week. Fascinating insights in Tech, Marketing, Psychology and much more. Big names like Elon Musk (Tesla), Jeff Bezos (Amazon) and Sundar Pichai (Google) gave their fair share of information. Check them out!

Multiple videos, found by Astrid on

User testing helps conversion optimization

In the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. But why are mobile conversion rates still way behind desktop conversion rates? Dan Weirsoft takes you through a mobile conversion optimisation challenge for Fayettechill, and tackles some of their biggest problems.

10 minute read, found by Anne on

SUE’s library

Tom presented the principle of design thinking at TEDxTalk years ago. Lucas has dug up the footage. Based on Tom’s talk, he wrote his vision of design thinking and strategists. Now, you can learn how to solve problems like designers do.

Check out our collection in the SUE library

And we’ve sent this to each other

This tech world is terrifying (Dutch) | I want to become a nerd with this app | The Dutch definitely need this! | Damn, this personality test is way too accurate



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