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4½ wisdoms in 1 minute
This week’s articles cover the importance of emotion in design, best practises in user research and tricks to persuade the third part of your brain.
Besides these freshly picked articles, we have exciting news about SUE. Curious? Scroll down to read it all.
Our brain has 3 parts: the new, the middle and the old. The last one decides. Alex Birkett gives away the 6 triggers that seduce this decision maker. Understand the triggers and create new opportunities by persuading the old brain.
We already have a SpinAward nomination, but the rollercoaster continues! We are listed on the Emerce 100 list. We can proudly say we’ve got one of the highest scores in the Online Campaign list. Emerce praises SUE for the reliability and know-how, amazing!
That’s not all. We are also nominated for agency of the year by San Accenten.