BJ Fogg, worldly wisdoms & design thinking

68 4 October, 2016


4½ wisdoms in 1 minute

We weren’t on schedule with our newsletter last week. To make it up to you, Tom dug up his all time favorite articles.  And Demmy – a design miracle – found an interesting piece about the abuse of BJ Fogg’s behaviour model. This poor man didn’t even know his model would have such an impact. To top it off, discover our two freshly picked articles by scrolling all the way down.

The hidden dangers of persuasion

BJ Fogg is a behavioural genius, but often his theory is misused by exploiters. They transform Fogg’s model into evil design. Why? To get people hooked on their app, product or service. You can think of the big boys like Facebook & Instagram. A truly fascinating article about the misuse of persuasion these days.

long-read, found by Demmy on

Worldly wisdom with Charlie Munger

To the man with only a hammer, every problem looks like a nail.” You got to have multiple models when you’re solving a problem according to Charlie Munger. He is the right hand of Warren Buffet, the  world’s richest investor. In a lecture, he reveals the secret of their successful business together: Worldly wisdom.

a longer long-read, found by Tom on

A plea for complexity in design

The simplicity of a task is crucial for most users when using an app. “In our current rush to digitize everything, we struggle with two competing arguments about the value of simplification.” While in fact, some tasks aren’t meant to be simple That’s why Carl Alviani has started a fight against design for ease.

11 minute read, found by Anne in All the small things Newsletter

The rise of the loser

After the first presidential debate, this blogpost is even more relevant. According to the media, Trump is digging his own grave in the presidential debates. But still his voters are one of the most devoted people in America. One thing is sure, Trump uses a nasty, but effective strategy to win the presidential elections. After reading this blogpost you will understand why we shouldn’t be so quick to marginalize the rise of the loser.

5 minute read on

And we’ve sent this to each other

You should do this after leg day! | Netflix spoiler alert! | Finally, a hipster parody (Dutch) |  This is our new ringtone, slamming! | For those who have missed the presidential debate


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