Behavioural Psychology & Behaviour Design

72 21 December, 2016


3 wisdoms in 1 minute

It’s amazing times to be a behavioural designer. Once you understand the art and science of influence, you can start to see behavioural design at work and in every aspect of life. This week we want to share three examples of great behavioural design in action.

  • The best campaign for the European Union we’ve ever seen, is actually a campaign by… Greenpeace. If you can get people to grasp how the EU is actually working for them, even against their local governments, you offer them a whole new perspective on things. It’s framing at its best.

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