Download a crash course in Behaviourial Design

How to create and change behaviour?

graphic Jorn Craeghs BY Jorn Craeghs

Jorn Craeghs is a behaviour designer and Persuasion Lead at SUE Amsterdam. He’s responsible on deciding how to stimulate or make an idea successful. He summarized much of his knowledge in an introduction presentation on Behavioural Design.

Jorn presents regularly on the subject of Behavioural Design.

Which topics are handled?

  • A definition of Behavioural Design
  • BJ Fogg Behaviour Model
  • The 3 elements that explain any type of behaviour
  • Applied and explained examples

What will I Master?

  • Terms like Behaviourial Design, triggers and loss aversion
  • The ability to successfully change your own behaviour or someone else’s


  • 's-Gravenhekje 1a
  • 1011TG Amsterdam
  • The Netherlands


  • (+31) 20 223 46 26

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