63 14 July, 2016
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The articles of this week focus on: voting behaviour in elections and a cognitive bias called loss aversion. Besides this we have found an awesome podcast for you.
To top this off, we shine a light on the big manipulation of the masses. A blogpost by Tom de Bruyne.
Due to the cognitive biases, people tend to make the most illogical decisions. One of these biases is loss aversion. Learn how you can use loss aversion to nudge your target audience with the help of User Experience Specialist Aurora Bedford.
This podcast is an absolute brain booster. It’s got multiple episodes covering behavioural economics, biases, cognitive psychology, social science and so much more. Within an average time of 25 minutes, you’ll learn more about the unconscious patterns of human behaviour.
Team Brexit feared for the stream of immigrants. Could the Brexit have been prevented if behaviour designers framed the refugees differently? Tom pleads for a large-scale change by usage of these three behavioural design strategies.
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