Persuasion going wrong, unemployment and habits

#57 28 April, 2016

 

4½ wisdoms in 1 minute

The articles this week all have one thing in common, they’re all about designing behaviour. How you can reduce unintended behaviour, how you can solve the unemployment problem with design and multiple strategies to improve habits.

12 examples of persuasion going wrong

We all know the psychological triggers that are supposed to increase conversion. But if you’re not using them correctly, they can be a pain in the ass. This article covers 12 examples and 4 solutions of this worst-case scenario: backfiring.

12 minute read, found by Anne on ConversionXL.com

Behavioural design could solve long-term unemployment

This eye-opening case zoomed in on the struggle of the unemployed in America. IDEO.org did a long-term research and gathered essential insights about this growing problem. Behavioural designers, like us, try to use insights like these on a day-to-day basis to design the smartest ideas possible.

10 minute watch, found by Vincent on IDEO.org

What’s your worst habit?

Do you suck at saving money or going to the gym on a weekly basis? These experts teach you everything about habits, good or bad. How do you crack bad habits or improve existing ones. Discover their tools and strategies in these 9 TED Talks.

Various videos, found by Jorn on Hubspot.com

Republic of SUE

SUE loves humour and charisma. These guys have both qualities if you ask us. Chris Rock, Louis CK, Jerry Seinfeld and Ricky Gervais discuss their profession. We picked out a fragment on the republic of SUE.

Discover our culture on the Republic of SUE

And we’ve sent this to each other

 Can this be the future of logos? | We still love this, even after Christmas | Next level branding for your own professional use | You have one chance to get it right! | Using Pornhub as a protesting tool is genius (Dutch) | Horrible creations in pc technology (Dutch)

 

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  • The Netherlands

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  • hello@sueamsterdam.com
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