Master the art & science of influence. Subscribe to A Mail Named SUE
Join 1900+ other experts. Sign up here, right now.
Ok, you gonna want to check your mail now
4½ wisdoms in 1 minute
The best online pieces are the ones that make things simpeler. Things like cheat sheets, checklists and do’s & don’ts. We’ve got a couple of those in this week’s edition of our mail. We also have a sneak peek at the newest persuasion principle of the famous Dr. Cialdini.
Get your cognitive bias short list, learn the best practices of push notifications and read all about the Unity principle of Cialdini.
Dr. Robert Cialdini is our persuasion wizard. He already discovered 6 persuasion principles and revealed them in his book Influence. Andlately Cialdini discovered another principle: Unity. Alex Birkett – Growth marketer at ConversionXL – leaks the first insights in his blog. This one is for all the curious admirers who can’t wait for the book.
Jorn’s crash course in Behavioural Design was the hottest topic in the newsletter a couple of weeks ago. But there is a follow up, a masterclass in Behavioural Design. He teaches you how you can nudge and influence behaviour by 23 behavioural design principles, with 62 matching examples.