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4½ wisdoms in 1 minute
This week’s articles uncover the behaviour design behind the introduction of new products, the dark wisdom of this century and an amazing script for interviews.
In innovation, similarity is better than difference
Did you know cars needed a fake horse head to be accepted? And that it wasn’t the innovative car that created the success, but the fact that it looked like a carriage? Nir Eyal – one of the leaders in behavioural psychology – proved that you need to create balance between similarity and difference. More examples are included in his article.
Trump manipulates the masses by speaking Gibberish and nobody is stopping him. Why? Because facts lost their impact since the cold war. We are an audience which has already spent a decade living without facts and can now indulge in a full, anarchic liberation from coherence. Learn more about the change in behaviour throughout the century.
The creative pitch is outdated and Tom will give you 4 reasons why you shouldn’t choose this instrument. A massive shout-out to all the organizations who are still using the creative pitch. By the way, the blogpost went viral and is still crushing records.