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4½ wisdoms in 1 minute
This week’s articles dive into the tactics apps use to make you addicted and how behavioural researchers got hospital visitors to wash their hands more often. Furthermore, John Cleese shows you how to be more creative in anÂ inspirational interview.
And we introduced the SUE library, a place where all our thoughts, articles, blogposts and ‘downloadables’ come together. Go check it out!
1 in every 10 hospital patients develop an infection during their hospitalisation. This article explains how behavioural designers used nudging tactics to successfully persuade hospital visitors into washing their hands before they visited their loved ones. Thanks to their intervention, they achieved a 62% increase in hand hygiene behaviour.
New in this newsletter: SUE’s library. We’ve built our own library on the SUE website, filled with life changing blogposts, downloadable presentations about behavioural topics and the newsletter archive.